Kohl’s and Children’s Raise Awareness for Shaken Baby Syndrome Prevention
Kohl’s Department stores presents $442,063 and Kohl’s premieres a new video to help Calm a Crying Baby
Kohl’s Department Stores, through the Kohl's Cares for Kids program, presented The Children’s Hospital with a check for $442,063 on Oct. 6, 2009. Since 2000, Kohl’s has donated more than $2,500,000 to Children’s. The donations were collected from Kohl’s stores located through out Colorado.
Recently, these donations have provided funding for the Kohl’s Shaken Baby Syndrome Prevention Campaign, which was launched in 2006 as a partnership between Kohl’s, The Children’s Hospital, and The Kempe Center for the Prevention and Treatment of Child Abuse and Neglect. In addition to the check presentation, the premiere of the new video, “Crying Happens. What’s Your Plan?” was presented by Kohl’s Shaken Baby Syndrome Prevention Campaign. The film will be shown to new parents in birthing hospitals, to create awareness that babies do indeed cry and when they do, it is important to have a plan in place to cope with the crying.
Shaken Baby Syndrome is a serious type of brain injury that occurs when an infant or toddler is severely or violently shaken and is the leading cause of death among child abuse cases in the United States. Child abuse is the leading cause of death for children admitted to the trauma service at The Children’s Hospital, a level I pediatric trauma center.
“Tragically, more children die from child abuse than from motor vehicle accidents or falls,” said Andrew Sirotnak, MD, Director of The Kempe Child Protection Team at The Children’s Hospital.
“Shaking a baby can cause permanent brain damage, blindness, hearing loss, seizure disorders, paralysis, and even death. The good news, however, is that with proper education, this is a condition that can be prevented.” To learn more about Shaken Baby Syndrome and prevention efforts in Colorado, visit www.calmacryingbaby.com.
Kohl's commitment to the Children’s Hospital is made possible through the Kohl's Cares for Kids philanthropic initiative. Kohl’s Cares for Kids includes a merchandise program featuring $5 books and plush toys where 100% of net profits go toward supporting hospital partnerships like this one. Through 2008, Kohl's has raised more than $126 million dollars through its merchandise program. Other components of Kohl's Cares for Kids include Kohl's A-Team associate volunteer program; the Kohl’s Kids Who Care® Scholarship Program, recognizing stand-out kids for volunteer efforts in their communities; and fundraising gift cards for local schools and nonprofit organizations.
About The Children’s Hospital
The Children’s Hospital has defined and delivered pediatric healthcare excellence for more than 100 years. Founded in 1908, The Children’s Hospital is a leading pediatric network entirely devoted to the health and wellbeing of children. Continually recognized as one of the nation’s outstanding hospitals by U.S. News & World Report, The Children’s Hospital is known both for its nationally and internationally recognized medical, research and education programs as well as the full spectrum of everyday care for kids throughout Colorado and surrounding states. With more than 1,000 healthcare professionals representing the full spectrum of pediatric specialties, The Children’s Hospital Network of Care includes its main campus, 15 Children’s Care Centers and more than 400 outreach clinics. For more information, visit www.thechildrenshospital.org.
About Kohl’s
Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. Kohl’s operates 1,059 stores in 49 states. A company committed to the communities it serves, Kohl’s has raised more than $126 million for children’s initiatives nationwide through its Kohl’s Cares for Kids® philanthropic program, which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores, Inc. For a list of store locations and information, or for the added convenience of shopping online, visit www.kohls.com.
Contact: Natalie Goldstein, 720-777-3970, Goldstein.Natalie@tchden.org
